Dom Perignon Rose 2002

Immersive online experience Dom Perignon Rose 2002

Inspired by the experimental processes Dom Pérignon use to create the Rosé 2002 vintage, Dutch creative agency Random Studio developed an interactive online experience for the brand, using Away3D-based graphics to visualise the playful qualities of the creation process. Demian Hamann, Art Director on the project explains:

The creative process we went through often involved trying to push real-time 3D technology into places that gave unexpected results. This was at times rewarding but could also be equally challenging if we had our minds set on a specific visual quality that was hard to reach.

In terms of technology, choosing Away3D was a no brainer as it’s easily the most complete and solid Stage 3D framework out there. On top of this the Away3D team provided us with great examples and documentation allowing us to experiment with the visual component of the site and further push our end results.

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The site recently picked up at FWA SOTD award, and demonstrates how an experimental concept of visuals and audio can still engage an audience through the browser.